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A Customer Experience Audit Workbook:
5 Critical Questions for Retail Professionals
Most retail professionals can tell you their sales figures, conversion rates, and stock levels. But ask them to paint a clear picture of what it's really like to be their customer? The room goes quiet.
If you're a marketing manager, category specialist, or operations professional who suspects your CX could be better but doesn't know where to start, you're not alone.
Here's a straightforward framework that gives you the insights you need to prioritise your CX efforts where they'll make the biggest difference.